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Quad Debuts New ‘Built on Quad’ Brand Campaign

The marketing experience company is unveiling its first-ever brand awareness effort.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Quad/Graphics, Inc., a global marketing experience (MX) company, is rolling out “Built on Quad.” This new campaign showcases Quad’s latest brand identity and marks the company’s first large-scale marketing and advertising effort in its 52-year history. Quad’s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice Côte d’Azur Air...

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